Harsha Razdan Appointed as the Dentsu Asia Pacific CEO
By The advertising and public relations firm Dentsu Asia Pacific has named Harsha Razdan as the head of its South Asia office. Razdan will report to Rob Gilby, Asia Pacific CEO, from Mumbai in May.
He has worked for FMCG companies such as PepsiCo and Unilever for over 25 years. He has also worked for consulting firms such as Accenture, where he was employed for a period of four years in the company’s office in the United Kingdom.
Harsha Razdan’s most recent post was senior partner at KPMG, where he was responsible for clients and markets, and internet business. KPMG, is one of the largest accounting organisations and maintains a professional services network.
“India has been through the most profound and impressive digital transformation and the future of the digital economy is bright; with new opportunities being generated by the advent of 5G, proliferation of affordable devices, and the development of a new economy accessible to all. Razdan’s background in brand building, overlayed with deep knowledge of tech-driven transformation brings formidable cross-capability expertise and will drive growth opportunities in creating a new value ecosystem for clients with consumers at the centre,” mentions Asia Pacific CEO.
Razdan added: “It is a very exciting time for agency networks in India, especially with the significant progress in the digital development of our market and what that means for brands. India is leap-frogging other markets in its adoption and development of new technologies, and it’s critical that agencies are capitalising on new opportunities.”
After the CEO, Anand Bhadkamkar left his position in September 2021, the position had been unfilled. Gilby made repeated trips to India in order to investigate the possibility of working there as the group’s new chief executive officer.
In a recent research that it had put out, the company had said that the domestic advertising sector is exhibiting a rise of 18.1% since 2021 with a market size of 85,769 crore. This was stated in the report that it had put out. According to the company’s research titled “Dentsu India Digital Report 2023,” it is anticipated that the industry would continue to expand and reach 1.13 lakh crore by the end of 2024.
