Lucknow’s Chikankari To Get Global Exposure As The City Is Set To Become ‘Model City’ With IIM Indore
By The pact has been signed towards transforming Lucknow into a model city under the Swachh Bharat Abhiyan, the prestigious Indian Institute of Management (IIM) Indore has entered into a Memorandum of Understanding (MoU) with the city’s administration. This partnership aims to leverage the expertise of IIM Indore to enhance the city’s cleanliness initiatives and promote economic development through the empowerment of local artisans practicing the renowned Lucknowi embroidery, Chikankari.
The MoU between IIM Indore and Lucknow administration is initially set for a period of three years, with the possibility of extension based on mutual agreement. This time frame allows for comprehensive collaboration, implementation, and evaluation of the initiatives undertaken.
By the end of the three-year period, Lucknow’s Chikankari industry is expected to witness a significant transformation in terms of product quality, market reach, and economic growth.
IIM Indore, known for its academic excellence and innovative thinking, will play a crucial role in this partnership by providing global exposure to Lucknow’s renowned Chikankari industry.
By leveraging IIM Indore’s resources and expertise, the artisans of Lucknow will be able to enhance the quality and design of their products, improve marketing and branding strategies, and tap into international markets.
Under the MoU, IIM Indore will collaborate with Lucknow’s Chikankari artisans to develop and implement various capacity-building programs.
These programs will focus on enhancing the artisans’ skills, introducing new techniques and designs, and ensuring product quality meets international standards.
Additionally, IIM Indore’s faculty and students will work closely with the artisans to develop effective marketing and branding strategies.
This will help position Lucknow’s Chikankari as a premium and globally recognized brand, attracting a larger customer base and boosting exports.
In addition to product enhancement and marketing, IIM Indore will also extend its expertise in the field of financial literacy to the Chikankari workers.
This will not only improve their personal financial well-being but also enable them to establish their own enterprises and become self-reliant.
